![]() Gladwell is also the author of The Tipping Point, Outliers, and What the Dog Saw. Never again will you think about thinking the same way. The result is a book that is surprising and transforming. ![]() Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers-in our homes, our offices, and in everyday life. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed.ĭrawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. How do we make decisions-good and bad-and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The Tipping Point. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious: mental processes that work rapidly and automatically from relatively little information. ![]() ![]() Blink: The Power of Thinking Without Thinking Blink: The Power of Thinking Without Thinking (2005) is Malcolm Gladwell's second book. ![]()
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